Spooky Tiki Tuesday at SoSoBa, Phoenix AZ

Every successful blog post starts with a headline that grabs the reader’s attention, and motivates them to keep reading to learn more. Start with a title in mind and figure out how to make the approach as enticing as possible. This is where you begin with a general topic and narrow down what you want to write about that topic.

Conduct Keyword Research

Keyword research will help you with your headline. It will also help make sure that it performs well on search engine results pages (SERPs). Your headline is one of many factors Google considers when ranking results on SERPs, and an optimized title will help people find the information they need more easily.

Craft a Title

The ideal blog post title length is 60 characters. Headlines between 8 and 12 words are shared most often on Twitter. Headlines between 12 and 14 words are liked most often on Facebook.

Meta Description

The meta description is a short description you see on a SERP to “preview” what the page is about for example it is what you see on the Google Search Results page on on the main Blog Page. It lets people quickly know what the article is about.

Featured Image

Featured images usually are found at the top of a blog post and are another element to draw readers in to learn more. The image should reflect what the story is about, intrigue readers, and it can simply be aesthetically pleasing, too. We recommend images sizes that are 1200×630 for best visibility when shared on Social Media.